Supra

I collaborated with the US skatewear company SUPRA on a new market exploration project as a freelance insights consultant. This was a UK-based research project to explore the market’s potential for the brand.

Deliverables

Trend & Insight Analysis
Strategy

CHALLENGE

To educate the brand on the UK consumer base and provide insights and recommendations as to how to best enter the market.

Solution

In phase 1 of the project I fulfilled focus groups and workshops with target tastemakers, vox pops with industry experts in London and Manchester, conducted trend research and style tribe identification. Phase 2 entailed analysis and deck creation in liaison with a design team to present back to the client.