Peroni

Peroni invited me to attend their cultural insight workshops where they explored potential marketing and events ideas with a group of cultural tastemakers.

Deliverables

Trend & Insight Analysis
Strategy

CHALLENGE

To work with Peroni on providing opinions on potential marketing implementations such as The House of Peroni, an experience that embodies Italian culture with its food, drink, music, art and ‘Open House’ feature.

Solution

As part of a group, I would give my honest thoughts on whether I thought the ideas would work or not. I would also give them alternative suggestions as to how they could edit or build on their potential plans.