My Story

“Lara is an excellent copywriter and editor - her attention to detail is phenomenal! She joined our project at a crucial juncture and very quickly hit the ground running to ensure timely delivery. I would not hesitate to work with her again.”

“Lara is a forward-thinking, creative, and thorough researcher & writer with a strong eye for detail and a can-do attitude. She understands the nuances and subtle cultural shifts that arise in trend research and is able to join the dots between emerging patterns, distilling new strategies & sentiments in an actionable way for clients. From the pitch process through to the final product, working with her is always a pleasure.”

“I’ve worked with Lara for a number of years and have always been delighted with the effort and care that she puts into her research assignments. These are always delivered on time, to a high standard, and cover off a variety of themes and topics across disparate and often disconnected industries. No matter the brief, Lara delivers a solid piece of research.”

"I’ve worked with Lara to utilise her extensive insight into the world of brands and consumer behaviour to elevate behavioural-led and insight-driven reports and case studies. Her level of professionalism is unmatched as she always submits work on time, is a pleasure to communicate with which helps the collaborative work process, and her content sets itself apart due to the level of expertise and skill she brings to everything she does. I look forward to continuing to work with her and tapping her expansive knowledge and talent.”

“Lara wrote copy for mahabis on a weekly basis and was a complete dream to work with. She was a key part of the team and understood fully the brand's tone of voice and the audience we were marketing to.”

“Lara has a unique and genuine passion for spotting trends. Working alongside Lara for many years was a pleasure. Infectious drive and ambition mean the job gets done!”