size?

This brand repositioning project involved project management and influencer research for UK sneaker brand size?'s new venture into the womenswear market.

Deliverables

Trend & Insight Analysis
Brand Strategy
Copywriting & Editing

CHALLENGE

This brand repositioning project involved project management and influencer research for UK sneaker brand size?'s new venture into the womenswear market.

Solution

size?’s first female range was launched via a multi-channel proposition featuring an IRL launch event, passion films and digital content. My role was to think strategically about the influencers involved, which included WAH Nails Founder Sharmadean Reid, Womenswear Designer Charlie May and DJ B.Traits. I also led on the editorial side of the digital content, creating briefs for the influencers and editing the content to ensure it was at its best while staying raw and true to its intention.