WGSN

Deliverables

Trend & Insight Analysis

A decade-long relationship with WGSN has seen me produce hundreds of trend and insight reports across sectors including luxury, beauty, fashion, youth, wellness and diversity and inclusion.

I also work with the WGSN Mindset team to produce client-requested content that is tailored to a specific brand. This entails reworking trends and ideas into a comprehensive deck that provides bespoke recommendations on a specific topic such as ‘The Future of Spaces.’

CLIENT LOVE

“Lara is a forward-thinking, creative, and thorough researcher & writer with a strong eye for detail and a can-do attitude. She understands the nuances and subtle cultural shifts that arise in trend research and is able to join the dots between emerging patterns, distilling new strategies & sentiments in an actionable way for clients. From the pitch process through to the final product, working with her is always a pleasure."

- LAURA SAUNTER, TREND FORECASTER AND SENIOR STRATEGIST, WGSN