CHIVAS REGAL

Copywriting & Editing
Written By Lara Piras

WORKING ACROSS FIVE GLOBAL MARKETS AS AN EDITOR-IN-CHIEF OF CULTURAL RESEARCH FOR A LUXURY HERITAGE HEAVYWEIGHT.

 

Deliverables

Copywriting & Editing

CHALLENGE

To work as editor-in-chief and curate an internal hub for Chivas’ future-facing research and insights, in order to inform future marketing strategies.

 

Solution

I briefed and edited content via early adopter consumers to build an internal website filled with “groundbreaking” cultural research, insights and brand recommendations.


 
Lara Piras
Next

GENUINELY CONSCIOUS